One of the main functions of the Foundation comprises analysing projects that investigate, analyse and assess the competitiveness of various healthcare industry products and services by using traditional market research as well as the latest mathematical and statistical analysing methods.

Sectors involved in our market research activity:

• Health care
• Health preservation tourism
• Other branchse of the healthcare industry

The Foundation’s healthcare industry market research targets the following main fields:

• Services
• Education and training
• Technology
• R+D and innovation

Our methods and displaying techniques:

• healthcare industry database development
• fact-based market research
• capacity mapping


The monitoring activity of the healthcare observatory project to be set up by the Foundation is to cover two main areas:
1. Comparison of health industry technologies
2. Professional scientific analyses on health care

The research targets the exploration of correlations that fundamentally determine or partly influence

  • the direction of development of the technologies examined
  • the onset of the diseases of the chosen group; correlations, risk factors and cost ratios of intercurrent diseases.

Additional goals are, from the market side, exploring marketing opportunities in health care; from the side of strategy making, performing decision supporting analyses for product and service development as well as health care policy.

1. The analysis of healthcare industry technologies (including medicines, medical aids, healthcare procedures, medical devices, diagnostic and preventive screening procedures) as regards their properties, effectiveness, cost-efficiency and economic and social impacts in the following fields :
  • needs assessment for healthcare services based on epidemiologic, demographic, infrastructure, lifestyle, etc. data and data analysis
  • calculation of burdens of diseases on classic and benchmarking bases
  • systematic reviews of the technical literature by exploring and systemising the scientific evidence available
  • estimation of direct and indirect costs
    Consideration of clinical efficiency, effectiveness and utility
  • health impact assessments at the societal level
    Healthcare economic analyses (cost-minimization, cost-effectiveness and cost-benefit analyses)
  • sensitivity analyses for the most important parameters: different cost and price levels, different levels of effectiveness, life quality and time span
  • budget-impact analyses from the financier’s aspect.

2. Making comprehensive statements and data visualisations with the following units of analysis, from public health, health insurance and other public databases, by innovative data mining, statistical, network research and healthcare economic methods of analysis:
  • risk analyses based on the environmental and individual parameters of the disease examined
  • examination of correlations between the primary disease and intercurrent diseases
  • correlations between the use of services (e.g. what types of healthcare services were used, how frequently and where)
  • surgery correlations: examination of surgery and its effectiveness in a given category (e.g. the health insurance category of prosthesis implants)
  • follow-up analyses on surgery
  • cost-efficiency analyses (e.g. the specific analysis e.g. of the costs and effectiveness of the individual phases of therapy)
  • customised risk analyses
  • preparation of setting up online diagnosis; arranging medical knowledge into expert systems
  • examination of the social embeddedness of static and dynamic healthcare issues at the national and international levels (e.g. healthcare marketing, attitude formation)
  • international benchmarking analyses in the fields of health policy and strategic planning


Goals of the Foundation

- in full accordance with the sectoral strategy, the cultivation and preservation of Hungarian healthcare industry traditions and the promotion of the sustainability of the sector;

- non-profit healthcare industry database construction and market research analysis related to improving the export market position of Hungarian healthcare industry products and services, through the competitiveness analysis of SME and public sector instruments in the international context;

- healthcare industry branding to promote the country image and supporting the market organisation and external marketing activities of SME and public sector tools in Hungarian healthcare industry.

Activities of the Foundation in a broad international context

- establishing and operating an inventory of assets in the international healthcare industry (non-profit database construction);

- establishing an international healthcare monitoring system and, within the framework of that, organising and implementing decision support programmes, systems and analyses in healthcare policy, healthcare economics and public health, and the wide-scale presentation and dissemination of information on these (a healthcare observatory based on innovative database analysis methodologies);

- organisation and implementation of international education and training programmes in health care and healthcare tourism.

Activities of the foundation in a Hungarian and Central-East European context:

- domestic and international marketing activity supporting cost-efficient international market organisation for and promoting establishing the export market presence of the Hungarian SME sector;

- marketing support for the comprehensive branding and image construction for and export of Hungarian products and services by establishing international distribution and information points;

- knowledge-based backing for health care and healthcare tourism services across borders (branding, quality assurance, IT, etc.); human resource management.

Related to the above activities, the Foundation

- collects donations from sponsors;

- participates in tenders with thematic clusters and as a participant of international consortiums;

- also pursues business activities to facilitate the implementation of its goals.

Officers of the Foundation:

Prof. Dr. László Hangody: chairman of the Board of the Foundation

Prof. Dr. László Hangody acquired his medical degree in 1982, after which he obtained certificates in orthopaedics and traumatology. He was granted his degree of Doctor of Medical Sciences in 1994; in 2000, he became Doctor of the Hungarian Academy of Sciences. Prof. Hangody has vast experience in surgery and is an acknowledged expert worldwide.

His major areas of interest and research are cartilage surface creation, the application of autologous osteochondral transplantation and cartilage cell transplantation in the clinical practice, primary and revision surgery for ACL and PCL deficient knees and hips and knee replacement surgery with minimal invasion. He is known for the orthopaedic intervention with the name mosaicplasty, developed by Dr Hangody and spread all over the world.

Prof. Hangody is a guest lecturer and examiner at several universities in Hungary and abroad; he has delivered lectures at over 300 professional conferences. He has performed a considerable number of live surgeries and is the owner of several patents. He is the author or co-author of almost 300 scientific articles, publications and books and has various professional awards and acknowledgements.

He takes part in editing several Hungarian and foreign journals of the profession and is a member, board member or chairman of several professional colleges and societies.

Péter Gőczey: general secretary of the Foundation

Mr Göczey finished his studies in the field of economics in the College of Trade and the Corvinus University of Economics in Budapest; ’Hogeschool Holland’ in Amsterdam and the ’Universita degli Studi’ in Florence.

His complex professional experience from the mid-90s includes market research and analysis at Unilever Hungary; credit operations and branch network development at Budapest Bank (member of the GE Capital Group); He was also senior strategic consultant at Arthur Andersen Business Consulting, in the Energy, Utility and Media industrial groups of the company.
From 2002, as a member of the top management he contributed to the strategic repositioning, transformation and change management of the Budapest Waterworks and Malév Hungarian Airlines. At both companies he was responsible for managing liaisons with the companies’ owners, managing and supervisory boards and partners. His tasks also included the management of activites related to the companies’ memberships in international organisations.

From 2006 Mr Göczey is managing his own companies and projects mainly in the fields of facility management, energy production and waste management..

Experts of the Foundation:

Lajos Kovács: international health policy advisor

Upon the completion of his studies at the Faculty of Medicine of the University of Debrecen Dr. Lajos Kovacs obtained qualification in health care management in London.

He has more than 20 years of experience in the fields of health care systems, health policy and healthcare management. He was in leadership position at a number of international health care companies and organizations. He acted as advisor for governments of several countries such as member states of the European Union, South-Eastern European states, Turkey, Russia and Central Asia, for different international organizations (European Commission, World Bank, WHO) and for pharmaceutical companies.

Currently, he is a visiting professor at the University of Debrecen, Faculty of Public Health; he was professor at the Healthcare Management Center of the Medical School of University of Belgrade and at the Faculty of Management in Public Health and Pharmacy at the Kazakh National Medical University in Almaty.

He is a member of different international healthcare management and health policy reviews’ editorial board.

He is involved in several researches in the field of international healthcare systems. He is author of publications released in international professional journals and is a frequent speaker in professional conferences.

László Puczkó: medical tourism specialist


László Puczkó acquired his first degree as an economist specialised in tourism and logistics from Budapest University of Economics in 1993. In 2007-2010, he was a member of the board of directors at the Travel and Tourism Research Association Europe Chapter. Since 2006, he has been president of the Association of Hungarian Tourism Consultants.

He is presently Head of the Tourism and Catering Institute of the University of Applied Sciences, Budapest, in addition to which he teaches at several higher education institutions specialised in tourism also abroad (e.g. in Finland and Estonia). He is the (co)-author of numerous specialised books (e.g. Egészségturizmus, Health and Wellness Tourism, Tourism in New Europe) as well as articles published in technical journals.

László started his professional tourism and travel consultancy career at the Tourism Research Group, to continue at KPMG’s Travel, Leisure and Tourism Group where he experienced what working for a multinational corporation and in an international environment is like. In 2004, he was a founding member of Xellum Kft.

His fields of specialisation are: research, strategic and tactic planning, product development and experience design, effect analyses and tourism marketing (health, wellness, spa and medical tourism, ecotourism as well as specialised and thematic tourism products). He is an internationally acknowledged expert; he lectures at various international scientific conferences and congresses.

Dr. Rita Kövi: physician, health economics expert

Dr. Rita Kövi graduated from Semmelweis Medical University, after which she passed certificate examinations in paediatrics and radiology. She worked as a paediatrician at Buda Children’s Hospital, later as a paediatric radiologist at Telki Hospital and at Children’s Clinic No. 2 of Semmelweis University where she has her current practice.

For 10 years beginning in 2000, she worked for the National Health Insurance Fund (OEP), in the fields of professional policy and financing. She has had several scientific publications and is a regular speaker at conferences in Hungary and abroad. In 2003 she made a degree as a physician economist at the Faculty of Economic Sciences of Szeged University of Sciences, where she was an external lecturer later on. Since the beginning of 2010, she has been course leader in the major Health policy, planning and financing at the Social Sciences Faculty of ELTE University.

She is a member of several professional organisations, an honorary member of the board of Medicina 2000 Association of Polyclinics and Outpatient Care Centres, and member of the advisory boards of the Hungarian Health Economics Association and the Professional College Management and Health Economic Council.
In her free time she likes travelling; as a leisure activity in winter, she enjoys skiing.
Gabriella Tánczos-Székely, quality assurance specialist


Gabriella Tánczos-Székely acquired her first degree as a tourism economist in Gyöngyös in 2004. Interested in the field of quality assurance, she joined TÜV Rheinland Hungary, where she gained experience and qualified as an auditor with the International Register of Certificated Auditors. Pursuing her ambitions, she became Manager of the Lifecare Division of TÜV Rheinland.
Governed by her professional development and interest, she founded the representative office of the certification body 3EC, within the framework of which she made use of her experience and knowledge as an auditor and quality management specialist.

As a quality control specialist, she has delivered lectures at numerous professional and scientific conferences and congresses in the past few years.

Given her health awareness attitude, she pursues various sports in her free time (squash, spinning, zoomba). As the chairwoman of the jury of the event Sauna Séance, she is committed to propagating sauna culture in Hungary. For years, she was a member of a salsa dance group.

Strategic Partners:

Danubius Hotels

University of Applied Sciences, Budapest

Innohow Kft.